Issues with the Heineken ad

There is an ad on the telly for Heineken and I must admit it surprises me even more than the Gaviscon lady given our PC times, which is saying a lot. Basically, the ad involves a place called "the memory hotel" from which bad events (like a failed driving test) are ejected in order to make room for new things, people or the curve of a woman's smile that our Heineken Hero is encountering while drinking, so basically they are saying that drinking alcohol can help you to forget the bad aspects of life?